No, that's not Steven Colbert

It's Peter Tertzakian on The Daily Show. Peter was interviewed by Jon Stewart about the energy crisis. The reason: Peter stated that America had an addiction to cheap oil in his book, A Thousand Barrels a Second, then President Bush used the phrase in his State of the Union Address. 

Stewart's interview was interesting and thoughtful, as they generally are. The attention brought to Peter's book was impressive. It climbed the Amazon sales ranks noticeably in the next few weeks, reaching the top ten a few times. Luckily for Peter, the Daily Show episode got replayed a number of times because Stewart went on hiatus to prepare for the Oscars. 

Books are a printed medium, but as Oprah and Stewart demonstrate, there's nothing like a little PR from the TV. It's interesting that publishers have yet to find a really successful means of publicizing books in the digital age. Until they do, Oprah and Stewart are the publishing equivalent of winning the lottery.